//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Quelch, John A."
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
10
Internationales Marketing
10
Marketingmanagement
4
Transnational corporation
4
Marketing management
3
Brand management
2
Consumer behaviour
2
Globalisierung
2
Globalization
2
Konsumentenverhalten
2
Management
2
Markenführung
2
Brand
1
Brand image
1
Competitive strategy
1
Corporate reputation
1
Firmenimage
1
International market entry
1
Internationales Management
1
Internet
1
Internet marketing
1
Ladengeschäft
1
Markenartikel
1
Markenimage
1
Marketing
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Retail outlet
1
Social Marketing
1
Social marketing
1
Strategic management
1
Strategisches Management
1
USA
1
United States
1
Welt
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Lehrbuch
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
5
Author
All
Quelch, John A.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
13
Kotabe, Masaaki
10
Zentes, Joachim
10
Daniels, John Day
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Hill, Charles W. L.
7
Swoboda, Bernhard
7
Backhaus, Klaus
6
Büschken, Joachim
6
Cavusgil, S. Tamer
6
Head, Keith
6
Jain, Subhash C.
6
Javalgi, Rajshekhar G.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Voeth, Markus
6
Brouthers, Lance Eliot
5
Buckley, Peter J.
5
Fuchs, Manfred
5
Geringer, John Michael
5
Grudecka, Anna
5
Jansson, Hans
5
Johansson, Johny K.
5
Keegan, Warren J.
5
Knight, Gary A.
5
Leonidou, Leonidas C.
5
Lingenfelder, Michael
5
Samiee, Saeed
5
Schaffmeister, Niklas
5
Shoham, Aviv
5
Solberg, Carl Arthur
5
Steenkamp, Jan-Benedict E. M.
5
Svensson, Roger
5
Yip, George S.
5
Zou, Shaoming
5
Alon, Ilan
4
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. VI
1
The Jossey-Bass business & management series
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
The Internet and international marketing
Quelch, John A.
;
Klein, Lisa R.
-
2006
Persistent link: https://www.econbiz.de/10003411047
Saved in:
3
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
4
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
5
Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
-
Reprint
Persistent link: https://www.econbiz.de/10000827384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->