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~person:"Rahman, Zillur"
~subject:"Consumer behaviour"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
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Consumer behaviour
Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Brand management
20
Markenführung
20
Brand image
13
Konsumentenverhalten
12
Beziehungsmarketing
11
Brand
11
Relationship marketing
11
Markenartikel
10
Internet marketing
7
Online-Marketing
7
Brand experience
6
Bibliometrics
5
Bibliometrie
5
Brand loyalty
5
Social Web
5
Social web
5
Customer integration
4
Customer satisfaction
4
Gender
4
Geschlecht
4
Kundenintegration
4
Kundenzufriedenheit
4
Markentreue
4
Hotel industry
3
Hotellerie
3
Literature review
3
Viral marketing
3
Virales Marketing
3
Brand satisfaction
2
Confidence
2
Customer engagement
2
Einzelhandel
2
Hotel brand
2
ISM
2
India
2
Indien
2
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2
Retail brand experience
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English
18
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Rahman, Zillur
Burmann, Christoph
66
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
33
Phau, Ian
33
Bang, Nguyen
24
Guzman, Francisco
24
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Baumgarth, Carsten
22
Esch, Franz-Rudolf
22
Diamantopoulos, Adamantios
21
Khan, Imran
21
MacInnis, Deborah J.
21
Huber, Frank
20
Japutra, Arnold
20
Romaniuk, Jenni
20
Veloutsou, Cleopatra
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Hollebeek, Linda D.
19
Bruhn, Manfred
18
Christodoulides, George
18
Sarkar, Juhi Gahlot
18
Schade, Michael
18
Park, C. Whan
17
Sattler, Henrik
17
Foroudi, Pantea
16
Meffert, Heribert
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Ekinci, Yuksel
15
Fetscherin, Marc
15
King, Ceridwyn
15
Kumar, Vikas
15
Kunkel, Thilo
15
Paul, Justin
15
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Journal of retailing and consumer services
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
18
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
4
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
5
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
6
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
7
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
8
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
10
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
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