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~person:"Rahman, Zillur"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
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Brand management
20
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16
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13
Konsumentenverhalten
13
Beziehungsmarketing
11
Brand
11
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11
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8
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8
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6
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6
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5
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5
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Rahman, Zillur
Melewar, T. C.
43
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Han, Heesup
27
Keller, Kevin Lane
27
Romaniuk, Jenni
25
Foroudi, Pantea
24
Guzman, Francisco
24
Gierl, Heribert
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Dawes, John
20
Christodoulides, George
19
Gupta, Suraksha
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Khan, Imran
18
Paul, Justin
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Roper, Stuart
17
Sreejesh, S.
17
Valette-Florence, Pierre
17
Völckner, Franziska
17
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Sung, Yongjun
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
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Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
16
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10
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16
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1
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
6
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
7
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
10
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
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