Sarmah, Bijoylaxmi; Rahman, Zillur; Kamboj, Shampy - In: International Journal of Culture, Tourism and … 11 (2017) 3, pp. 372-391
. The antecedents include consumer innovativeness, trust, degree of co-creation that results in positive adoption intention …. In this study, tourists’ degree of co-creation acts as a mediator between trust and adoption intention. Design … indirectly via degree of co-creation among tourists and e-travel service providers. Degree of co-creation acts as a mediator …