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~person:"Rana, Nripendra P."
~person:"Wallace, Elaine"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Virales Marketing"
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Brand image
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Social Web
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Social web
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10
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8
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Rana, Nripendra P.
Wallace, Elaine
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
10
Schweidel, David A.
10
Rita, Paulo
9
Bauernschuster, Stefan
8
Dwivedi, Yogesh Kumar
8
Falck, Oliver
8
Füller, Johann
8
Schivinski, Bruno
8
Tan, Yong
8
Wiertz, Caroline
8
Woessmann, Ludger
8
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7
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7
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7
Kucharska, Wioleta
7
Liang, Sai
7
Lu, Shijie
7
Moe, Wendy W.
7
Ranfagni, Silvia
7
Ye, Qiang
7
Akram, Umair
6
Becker, Kip
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Flavián Blanco, Carlos
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Gopinath, Shyam
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Gu, Bin
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Harrigan, Paul
6
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Kim, Juran
6
Kumar, Jitender
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Law, Rob
6
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Journal of retailing and consumer services
4
Journal of business research : JBR
3
The journal of product & brand management
3
European journal of marketing : EJM
1
Journal of advertising research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
5
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
9
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
10
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
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