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~person:"Rana, Nripendra P."
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
Social Web
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Social web
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Consumer behaviour
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Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
4
Brand management
4
Markenführung
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Online-Handel
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Customer satisfaction
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Digitalisierung
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Digitization
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Avatars
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Rana, Nripendra P.
Law, Chun Hung Roberts
13
Loureiro, Sandra Maria Correia
13
Schweidel, David A.
10
Filieri, Raffaele
9
Rita, Paulo
9
Dwivedi, Yogesh Kumar
8
Schivinski, Bruno
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Hennig-Thurau, Thorsten
7
Kucharska, Wioleta
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Lu, Shijie
7
Moe, Wendy W.
7
Ranfagni, Silvia
7
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7
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7
Ye, Qiang
7
Akram, Umair
6
Becker, Kip
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Flavián Blanco, Carlos
6
Gopinath, Shyam
6
Gu, Bin
6
Harrigan, Paul
6
Hollebeek, Linda D.
6
Hong, Yili
6
Kim, Juran
6
Kumar, Jitender
6
Law, Rob
6
Liang, Sai
6
Scott, David Meerman
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Stephen, Andrew T.
6
Tiago, Maria Teresa Borges
6
Usman, Osly
6
Verlegh, Peeter
6
Xie, Karen L.
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Journal of retailing and consumer services
4
Journal of business research : JBR
2
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ECONIS (ZBW)
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1
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
2
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
3
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
4
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
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