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~person:"Rather, Raouf Ahmad"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"customer engagement"
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Search: subject:"Beziehungsmarketing"
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Brand image
Customer satisfaction
customer engagement
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
12
Markenführung
12
Kundenzufriedenheit
11
Customer integration
8
Dienstleistungsqualität
8
Kundenintegration
8
Service quality
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Coronavirus
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Confidence
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customer experience
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15
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Rather, Raouf Ahmad
Han, Heesup
36
Loureiro, Sandra Maria Correia
23
Gil Saura, Irene
22
Homburg, Christian
22
Prentice, Catherine
22
Hollebeek, Linda D.
20
Mattila, Anna S.
20
Svensson, Göran
19
Hyun, Sunghyup Sean
18
Kumar, V.
17
Khan, Imran
15
Mittal, Vikas
15
Usman, Osly
15
Aksoy, Lerzan
14
Bilgihan, Anil
14
Japutra, Arnold
14
Wong, IpKin Anthony
14
Bang, Nguyen
13
Bruhn, Manfred
13
Gustafsson, Anders
13
Huber, Frank
13
Kim, Wansoo
13
King, Ceridwyn
13
Quach, Sara
13
So, Kevin Kam Fung
13
Balaji, M. S.
12
Klaus, Philipp
12
Kumar, Vikas
12
Sreejesh, S.
12
Stock-Homburg, Ruth
12
Ahn, Jiseon
11
Casidy, Riza
11
Evanschitzky, Heiner
11
Keiningham, Timothy
11
Park, Jungkun
11
Roy, Sanjit
11
Verhoef, Peter C.
11
Wieseke, Jan
11
Šerić, Maja
11
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Tourism review
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ECONIS (ZBW)
15
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
6
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
7
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
8
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
9
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
10
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
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