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~person:"Rather, Raouf Ahmad"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"customer engagement"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Markenführung
customer engagement
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
13
Kundenzufriedenheit
12
Customer integration
8
Dienstleistungsqualität
8
Kundenintegration
8
Service quality
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Brand image
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Coronavirus
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Markenimage
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Social Web
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Confidence
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Holiday behaviour
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Tourism marketing
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Tourismusmarketing
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Urlaubsverhalten
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Vertrauen
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Brand loyalty
4
Customer brand engagement
4
Markentreue
4
Tourism industry
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Tourismuswirtschaft
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Hospitality industry
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customer experience
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satisfaction
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Rather, Raouf Ahmad
Han, Heesup
38
Loureiro, Sandra Maria Correia
29
Hollebeek, Linda D.
24
Homburg, Christian
23
Mattila, Anna S.
22
Prentice, Catherine
22
Gil Saura, Irene
21
Svensson, Göran
19
Khan, Imran
17
Hyun, Sunghyup Sean
16
Kumar, V.
16
Mittal, Vikas
16
Huber, Frank
15
Quach, Sara
15
Usman, Osly
15
Ahn, Jiseon
14
Aksoy, Lerzan
14
Bilgihan, Anil
14
Bruhn, Manfred
14
Gustafsson, Anders
14
Japutra, Arnold
14
King, Ceridwyn
14
So, Kevin Kam Fung
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Fetscherin, Marc
13
Kumar, Vikas
13
Rahman, Zillur
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Casidy, Riza
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Blut, Markus
11
Fournier, Susan
11
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
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The service industries journal
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ECONIS (ZBW)
20
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
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