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~person:"Rather, Raouf Ahmad"
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Beziehungsmarketing
9
Consumer behaviour
9
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Brand management
6
Markenführung
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Brand loyalty
4
Confidence
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Vertrauen
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Gastgewerbe
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Mitarbeiterbindung
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Service quality
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Social Web
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brand loyalty
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co-creation
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customer trust
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satisfaction
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Affective Commitment
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Austauschtheorie
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Rather, Raouf Ahmad
Han, Heesup
39
Dawes, John
17
Gil Saura, Irene
17
Verhoef, Peter C.
16
Prentice, Catherine
15
Bijmolt, Tammo H. A.
14
Tanford, Sarah
14
Mattila, Anna S.
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Huber, Frank
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Rennhak, Carsten
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Wong, IpKin Anthony
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Bilgihan, Anil
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Loureiro, Sandra Maria Correia
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Hyun, Sunghyup Sean
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Makanyeza, Charles
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Aksoy, Lerzan
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Auruškevičienė, Viltė
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Bang, Nguyen
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Dorotic, Matilda
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Foroudi, Pantea
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Hwang, Jinsoo
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Japutra, Arnold
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Khan, Imran
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Kim, Wansoo
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Rodríguez del Bosque, Ignacio A.
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Rubio Benito, Natalia
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
9
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1
Shaping customer brand
loyalty
during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
5
Investigating the impact of customer brand identification on hospitality brand
loyalty
: a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
6
Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
Saved in:
7
Dimensionality and consequences of customer engagement : a social exchange perspective
Rather, Raouf Ahmad
;
Sharma, Jyoti
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 255-266
Persistent link: https://www.econbiz.de/10012161651
Saved in:
8
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of
loyalty
: an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
9
Influence of customer experience on memories and
loyalty
in tourism and hospitality industry
Rather, Raouf Ahmad
;
Sharma, Jyoti
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
3
,
pp. 13-33
Persistent link: https://www.econbiz.de/10011656385
Saved in:
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