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~person:"Reichert, Tom"
~subject:"Consumer behaviour"
~subject:"Sexual appeals"
~subject:"Sexual harassment"
~subject:"Werbewirkung"
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Consumer behaviour
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Werbewirkung
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4
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sexual appeal
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Reichert, Tom
Lyon, Thomas D.
4
Mayer, James
4
Peev, Plamen
3
Strøm, Steinar
3
Bains, Karnika
2
Black, Iain R.
2
Carlson, Jamie
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Choi, Hojoon
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Cummins, R. Glenn
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Dahl, Darren W.
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Dewani, Prem Prakash
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Locatelli Biey, Marilena
2
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2
Pan, Po-lin
2
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Ro, Heejung
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2
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International journal of advertising : the review of marketing communications
2
Advertising and violence : concepts and perspectives
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
2
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
3
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
4
Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 77-93)
.
2015
Persistent link: https://www.econbiz.de/10010498563
Saved in:
5
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
6
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
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