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~person:"Reijonen, Helen"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
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Brand management
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Marketing management
9
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9
SME
8
Markenführung
6
Firm performance
5
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3
Unternehmenswachstum
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brand performance
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brand orientation
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financial performance
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Reijonen, Helen
Keller, Kevin Lane
19
O'Cass, Aron
15
Melewar, T. C.
14
Laukkanen, Tommi
11
Adeola, Ogechi
10
Brettel, Malte
9
Gilmore, Audrey
9
Hinson, Robert
9
Morgan, Neil A.
9
Ngo, Liem Viet
9
Vrontis, Demetris
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Ko, Eunju
8
O'Dwyer, Michele
8
Ozuem, Wilson
8
Didonet, Simone Regina
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Thurasamy Ramayah
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Bodlaj, Mateja
6
Boso, Nathaniel
6
Burmann, Christoph
6
Crick, Dave
6
Fritz, Wolfgang
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Kumar, V.
6
Mohammad Falahat
6
Mutum, Dilip S.
6
Nwankwo, Sonny
6
Pitt, Leyland F.
6
Ratten, Vanessa
6
Smith, Katherine Taken
6
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Journal of small business and enterprise development
2
The journal of brand management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
5
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
6
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
7
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
Saved in:
8
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
9
Do all SMEs practise same kind of marketing?
Reijonen, Helen
- In:
Journal of small business and enterprise development
17
(
2010
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10003991920
Saved in:
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