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~person:"Rethans, Arno J."
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Rethans, Arno J.
Olson, Jerry C.
35
Lilien, Gary L.
17
Sujan, Mita
15
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11
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10
Wilson, Robert Dale
10
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Working series in marketing research
13
Working Series in marketing research
2
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USB Cologne (EcoSocSci)
15
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1
Consumer Scripts : a tool for teaching process
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004675058
Saved in:
2
Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.
;
Rethans, Arno J.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737572
Saved in:
3
Script Development and validation in industrial buyer-seller contexts
Leigh, Thomas W.
;
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004649267
Saved in:
4
Responses to women's role portrayals in advertisements : a segmentation approach
Leigh, Thomas W.
;
Reichenbach, Tamatha L.
;
Rethans, Arno J.
-
1984
Persistent link: https://www.econbiz.de/10004091465
Saved in:
5
Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Rethans, Arno J.
;
Leigh, Thomas W.
-
1984
Persistent link: https://www.econbiz.de/10004737817
Saved in:
6
A further examination of television commercial repetitionl : the effects of repetition, receiver knowledgeability and commercial length
Rethans, Arno J.
;
Swasy, John L.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737841
Saved in:
7
Consumer scripts for insurance salesperson behaviors in sales encounters
Leigh, Thomas W.
;
Rethans, Arno J.
-
1983
Persistent link: https://www.econbiz.de/10004782884
Saved in:
8
A script theoretic analysis of consumer decision making
Rethans, Arno J.
;
Taylor, Jack L.
-
1982
Persistent link: https://www.econbiz.de/10004252334
Saved in:
9
Experiences with script elicitation within consumer decision making contexts
Leigh, Thomas W.
;
Rethans, Arno J.
-
1982
Persistent link: https://www.econbiz.de/10004649264
Saved in:
10
Generic problems confronting macromarketing decisionmakers
Rethans, Arno J.
;
Taylor, Jack L.
-
1981
Persistent link: https://www.econbiz.de/10004737815
Saved in:
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