Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 3-18
likeability, and their effects on customer satisfaction and loyalty). Adapting the model to the banking sector, we theoretically … extend this model by reasoning that customer satisfaction and relational trust are mediators of the relationship between the … trust. With our study, we give support for the proposition of customer satisfaction's as well as relational trust’s role as …