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~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Service quality
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
12
Relationship marketing
12
Brand management
9
Markenführung
9
Markenimage
7
Customer satisfaction
6
Kundenzufriedenheit
6
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
5
Viral marketing
5
Virales Marketing
5
Einzelhandel
4
Retail trade
4
Brand
3
Markenartikel
3
Partial least squares
3
Partielle kleinste Quadrate
3
Social Web
3
Social web
3
Word-of-mouth
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
Customer engagement behavior
2
Customer service
2
Dienstleistungsmarketing
2
Emotion
2
Internet marketing
2
Kundenservice
2
Motivation
2
Online-Marketing
2
PLS path modelling
2
Self-determination theory
2
Service fairness
2
Services marketing
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Article
13
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Article in journal
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English
13
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Roy, Sanjit
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Phau, Ian
25
Bang, Nguyen
23
Sreejesh, S.
22
Hollebeek, Linda D.
21
Jang, Soocheong
21
Japutra, Arnold
21
Prentice, Catherine
21
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Paul, Justin
18
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Ahn, Jiseon
16
Balaji, M. S.
16
Bilgihan, Anil
16
Dwivedi, Yogesh Kumar
16
Wong, IpKin Anthony
16
Ekinci, Yuksel
15
Gierl, Heribert
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Das, Gopal
14
Gursoy, Dogan
14
Hanks, Lydia
14
Khan, Imran
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Vrontis, Demetris
14
Fetscherin, Marc
13
Klaus, Philipp
13
Law, Chun Hung Roberts
13
Prybutok, Victor R.
13
Quach, Sara
13
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Journal of business research : JBR
5
Journal of retailing and consumer services
2
Journal of strategic marketing
2
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
13
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
10
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
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