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~person:"Rust, Roland T."
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Rust, Roland T.
Hamilton, Rebecca W.
64
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11
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Which feature increase customer retention?
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Dev, Chekitan S.
- In:
MIT sloan management review
58
(
2017
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
Saved in:
2
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
3
Feature fatigue : when product capabilities become too much of a good thing ; Report No. 05-101
Thompson, Debora Viana
;
Hamilton, Rebecca W.
;
Rust, …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10002830741
Saved in:
4
Defeating Feature Fatigue - Consumers know that products loaded with features can be frustrating to use. But in the store,they choose the models with the most bells and whistles. W...
Rust, Roland T.
;
Thompson, Debora Viana
;
Hamilton, …
- In:
Harvard business review : HBR
(
2006
),
pp. 98-107
Persistent link: https://www.econbiz.de/10005918249
Saved in:
5
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Thompson, Debora Viana
;
Hamilton, Rebecca W.
;
Rust, …
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 431-442
Persistent link: https://www.econbiz.de/10006642901
Saved in:
6
Feature fatigue : when product capabilities become too much of a good thing ; Report No. 05-101
Thompson, Debora Viana
;
Hamilton, Rebecca W.
;
Rust, …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10009893432
Saved in:
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