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~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Social Web
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12
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11
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11
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7
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Ruyter, Ko de
Vrontis, Demetris
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Flavián Blanco, Carlos
18
Qiu, Liangfei
18
Agnihotri, Raj
17
Tan, Yong
17
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Casaló, Luis V.
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hollebeek, Linda D.
14
Kane, Gerald C.
14
Akram, Umair
13
Hennig-Thurau, Thorsten
13
Ko, Eunju
13
Rana, Nripendra P.
13
Schweidel, David A.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
12
Ye, Qiang
12
Berthon, Pierre R.
11
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
3
Journal of Asia Business Studies
2
Journal of service research : JSR
2
Technological forecasting & social change : an international journal
2
European management journal
1
Global business & economics review
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
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1
Journal for global business advancement : JGBA
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global marketing
1
Journal of international management
1
Journal of management information systems : JMIS
1
Journal of marketing communications
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1
Journal of retailing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
29
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
9
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
10
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
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