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~person:"Ruyter, Ko de"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Customer satisfaction
Online-Marketing
Relationship marketing
Social Web
17
Social web
17
Consumer behaviour
9
Konsumentenverhalten
9
Virtual reality
8
Virtuelle Realität
8
Beziehungsmarketing
6
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3
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Ruyter, Ko de
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Harrigan, Paul
18
Rita, Paulo
18
Agnihotri, Raj
15
Ahuja, Vandana
15
Wirtz, Bernd W.
15
Filieri, Raffaele
14
Hajli, Nick
14
Hollebeek, Linda D.
14
Kreutzer, Ralf T.
14
Kumar, Vikas
14
Hennig-Thurau, Thorsten
13
Karjaluoto, Heikki
13
Bauer, Hans H.
12
Quach, Sara
12
Rana, Nripendra P.
12
Sabatini, Fabio
12
Scott, David Meerman
12
Skiera, Bernd
12
Tan, Yong
12
Usman, Osly
12
Bigné Alcañiz, J. Enrique
11
Carlson, Jamie
11
Choi, Yung Kyun
11
Goldfarb, Avi
11
Martínez-López, Francisco J.
11
Pitt, Leyland F.
11
Schweidel, David A.
11
Thaichon, Park
11
Donthu, Naveen
10
Hinson, Robert
10
Itani, Omar S.
10
Okumus, Fevzi
10
Qiu, Liangfei
10
Schivinski, Bruno
10
Seo, Yuri
10
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of service research : JSR
1
Psychology & marketing
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ECONIS (ZBW)
10
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1
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
2
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
3
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
4
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
5
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
6
Satisfaction with online commercial group chat : the influence of perceived technology attributes, chat group characteristics, and advisor communication style
Dolen, Willemijn M. van
;
Dabholkar, Pratibha A.
; …
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 339-358
Persistent link: https://www.econbiz.de/10003517362
Saved in:
7
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
8
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
9
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
10
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
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