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~person:"Sánchez-Fernández, Juan"
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Consumer behaviour
5
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5
Neuroscience
5
Neurowissenschaften
5
Consumer neuroscience
4
Neuromarketing
3
Advertising effects
2
Communication
2
Kommunikation
2
Werbewirkung
2
Advertising
1
Banner ads
1
Bibliometrics
1
Bibliometrie
1
CSR messages
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Consumer research
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Country of origin
1
Designation of origin
1
Fair-trade
1
Habits
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Herkunftsbezeichnung
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Internet marketing
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Market research
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Marktforschung
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National culture
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Nationalkultur
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Neuroeconomics
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Neuroimaging
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Neuroökonomie
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Online-Marketing
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Sánchez-Fernández, Juan
Docquier, Frédéric
187
Rapoport, Hillel
137
Stark, Oded
56
Schiff, Maurice
51
Schiff, Maurice W.
36
Faini, Riccardo
34
Lodigiani, Elisabetta
34
Peri, Giovanni
34
Beine, Michel
31
Gibson, John
31
Clemens, Michael A.
29
Krieger, Tim
29
Marfouk, Abdeslam
28
Grossmann, Volker
26
Güngör, Nil Demet
26
McKenzie, David
26
McKenzie, David J.
25
Tansel, Aysit
25
Lange, Thomas
24
Kerr, William R.
23
Poutvaara, Panu
22
Stadelmann, David
21
Haupt, Alexander
20
McAusland, Carol
19
Zimmermann, Klaus F.
19
Brezis, Elise S.
18
Giannoccolo, Pierpaolo
18
Pieretti, Patrice
18
Özden, Çağlar
18
Brücker, Herbert
17
Lacuesta, Aitor
17
Marchiori, Luca
17
Bang, James T.
16
Bollard, Albert
16
Mitra, Aniruddha
16
Morten, Melanie
16
Straubhaar, Thomas
16
Zou, Benteng
16
Anelli, Massimo
15
Constant, Amelie F.
15
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
3
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
4
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
5
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
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