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~person:"Saren, Michael"
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
9
Marketingmanagement
9
Marketing theory
6
Marketing
3
Brand management
2
Markenführung
2
Strategic management
2
Strategisches Management
2
USA
2
United States
2
A general theory of marketing
1
Adorno
1
Aesthetics
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Branding
1
Broadened marketing
1
Broadening of marketing
1
Consumer behaviour
1
Consumers
1
Corporate culture
1
Corporate reputation
1
Critical Management Studies
1
Critical management studies
1
Demarketing
1
Einzelhandel
1
Firmenimage
1
Gerald Zaltman
1
Konsumentenverhalten
1
Ladengestaltung
1
Markenimage
1
Marketing identity
1
Museum marketing
1
Nachhaltige Entwicklung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Philip Kotler
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Saren, Michael
Shaw, Eric H.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
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AMS review : official publication of the Academy of Marketing Science
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
The Oxford handbook of critical management studies
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
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1
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
2
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
3
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
4
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
5
Marketing
Saren, Michael
;
Svensson, Peter
- In:
The Oxford handbook of critical management studies
,
(pp. 371-391)
.
2009
Persistent link: https://www.econbiz.de/10003857098
Saved in:
6
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
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