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~person:"Sarkar, Abhigyan"
~subject:"Dienstleistungsqualität"
~subject:"E-commerce"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Dienstleistungsqualität
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Beziehungsmarketing
13
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13
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12
Konsumentenverhalten
12
Brand management
10
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Sarkar, Abhigyan
Han, Heesup
23
Prentice, Catherine
21
Loureiro, Sandra Maria Correia
17
Mattila, Anna S.
17
Klaus, Philipp
15
Gil Saura, Irene
14
Hollebeek, Linda D.
14
Japutra, Arnold
14
Fetscherin, Marc
12
Gong, Taeshik
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Johnson, Lester W.
12
McColl-Kennedy, Janet R.
12
Sreejesh, S.
12
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11
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11
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11
Khan, Imran
11
Quach, Sara
11
Hyun, Sunghyup Sean
10
Qu, Hailin
10
Bilgihan, Anil
9
Kumar, Vikas
9
Prybutok, Victor R.
9
Rahman, Zillur
9
Rather, Raouf Ahmad
9
Roberts-Lombard, Mornay
9
Wong, IpKin Anthony
9
Ahn, Jiseon
8
Bruhn, Manfred
8
Izogo, Ernest Emeka
8
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8
Park, Jungkun
8
Schumann, Jan Hendrik
8
Smith, Alan D.
8
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8
Walsh, Gianfranco
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
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7
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International journal of retail and distribution management
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Management research review
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
8
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
9
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
10
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
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