//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schmid, Stefan"
~subject:"Auslandsgeschäft"
~subject:"Betriebliche Wertschöpfung"
~subject:"Standardization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Auslandsgeschäft
Betriebliche Wertschöpfung
Standardization
International marketing
8
Internationales Marketing
8
Standardisierung
4
Multinationales Unternehmen
3
Transnational corporation
3
Automotive industry
2
Bekleidungsindustrie
2
Bibliometrics
2
Bibliometrie
2
Business model
2
Clothing industry
2
Fashion
2
Geschäftsmodell
2
Kfz-Industrie
2
Mode
2
Product management
2
Produktmanagement
2
Spain
2
Spanien
2
Ausländische Tochtergesellschaft
1
Coordination
1
Deutschland
1
Erfolgsfaktor
1
Foreign subsidiary
1
Germany
1
International Marketing
1
International Standardization/Adaptation
1
International configuration
1
International coordination
1
International management
1
International marketing activities
1
International production
1
International value chain
1
Internationale Kooperation
1
Internationale Produktion
1
Internationales Management
1
Koordination
1
Kraftfahrzeugindustrie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
4
German
1
Author
All
Schmid, Stefan
Kotulla, Thomas
6
Griffith, David A.
4
Bell, Sandra
3
Cavusgil, S. Tamer
3
Okazaki, Shintaro
3
Akaka, Melissa Archpru
2
Beugelsdijk, Sjoerd
2
Calantone, Roger J.
2
Chandra, Aruna
2
Chung, Henry F. L.
2
Codita, Roxana
2
Dedrick, Jason
2
Dees, Heiko
2
Dorsch, Monique
2
Elsner, Stefan
2
Fastoso, Fernando
2
Fritz, Wolfgang
2
Fuchs, Manfred
2
Gerpott, Torsten J.
2
Ghauri, Pervez N.
2
Kleinaltenkamp, Michael
2
Kraemer, Kenneth L.
2
Kustin, Richard Alan
2
Matanda, Tandadzo
2
Pedersen, Torben
2
Plinke, Wulff
2
Poulis, Konstantinos
2
Reimann, Martin
2
Roth, Kendall
2
Ryans, John K.
2
Samiee, Saeed
2
Schilke, Oliver
2
Strunz, Herbert
2
Swoboda, Bernhard
2
Taylor, Charles Raymond
2
Taylor, Charles Robert
2
Thomas, Jacquelyn S.
2
Thrassou, Alkis
2
Vargo, Stephen L.
2
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Marketing : ZFP ; journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
Configuration and coordination of international marketing activities
Schmid, Stefan
;
Grosche, Philipp
;
Mayrhofer, Ulrike
- In:
International business review : the official journal of …
25
(
2016
)
2
,
pp. 535-547
Persistent link: https://www.econbiz.de/10011448043
Saved in:
3
To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan
;
Kotulla, Thomas
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 51-93)
.
2012
Persistent link: https://www.econbiz.de/10009529021
Saved in:
4
Internationale Standardisierung und Differenzierung des Marketing : Ergebnisse einer metaanalytischen Untersuchung
Schmid, Stefan
;
Kotulla, Thomas
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 151-176)
.
2011
Persistent link: https://www.econbiz.de/10008842286
Saved in:
5
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->