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~person:"Scholdra, Thomas P."
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Search: person:"Reinartz, Werner"
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Scholdra, Thomas P.
Reinartz, Werner J.
97
Kumar, V.
23
Reinartz, Werner
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Wichmann, Julian R. K.
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ECONIS (ZBW)
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Propelling international marketing research with geospatial data
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
Saved in:
2
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
3
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
What drives inner city attractiveness for society? : the role of Brick-and-mortar Stores
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Marketing accountability for marketing and …
,
(pp. 279-317)
.
2021
Persistent link: https://www.econbiz.de/10012654283
Saved in:
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