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~person:"Schreier, Martin"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Konsumentenverhalten
Markenimage
Product management
Wahrnehmung
Produktgestaltung
10
Product design
8
Consumer behaviour
4
Customer integration
4
Kundenintegration
4
Beziehungsmarketing
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Integration
3
Kunde
3
Mass Customization
3
Mass customization
3
New product development
3
Produktentwicklung
3
Relationship marketing
3
Zahlungsbereitschaft
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Willingness to pay
2
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2
Aesthetics
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Modularity
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Performance-Messung
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Schreier, Martin
Herrmann, Andreas
13
Landwehr, Jan Rüdiger
8
Orth, Ulrich R.
8
Dahl, Darren W.
6
Chhajed, Dilip
5
Heitmann, Mark
5
Kumar, Minu
5
Moreau, C. Page
5
Spence, Charles
5
Townsend, Claudia
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5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Purani, Keyoor
4
Schifferstein, Hendrik N. J.
4
Soderbery, Anson
4
Ulrich, Karl T.
4
Wentzel, Daniel
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Haipeng
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
Journal of marketing
1
Journal of marketing research
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ECONIS (ZBW)
4
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
3
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin
;
Mair am Tinkhof, Astrid
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
Saved in:
4
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
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