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~person:"Septianto, Felix"
~person:"Wen, Taylor Jing"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Relationship marketing"
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Search: subject:"Consumer behaviour"
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Advertising effects
Relationship marketing
Consumer behaviour
96
Konsumentenverhalten
96
Emotion
40
Werbewirkung
39
Advertising
33
Werbung
30
Brand management
24
Markenführung
24
Brand image
18
Markenimage
18
Luxury goods
13
Luxusgüter
13
Brand
12
Markenartikel
12
Beziehungsmarketing
11
Personality psychology
10
Persönlichkeitspsychologie
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Ethics
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Ethik
8
Experiment
7
Internet marketing
7
Online-Marketing
7
Psychology of advertising
7
Social Web
7
Social web
7
Werbepsychologie
7
Business ethics
6
Cognition
6
Construal level
6
Kognition
6
Unternehmensethik
6
Viral marketing
6
Virales Marketing
6
Satisfaction
5
Zufriedenheit
5
Art infusion
4
Ethnic group
4
Ethnische Gruppe
4
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English
48
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Septianto, Felix
Wen, Taylor Jing
Zúñiga, Miguel Ángel
Han, Heesup
42
Hollebeek, Linda D.
34
Mattila, Anna S.
34
Huber, Frank
33
Gierl, Heribert
30
Loureiro, Sandra Maria Correia
27
Verhoef, Peter C.
26
Kumar, V.
25
Pelsmacker, Patrick de
25
Usman, Osly
24
Bauer, Hans H.
20
Grewal, Dhruv
20
Quach, Sara
20
Dens, Nathalie
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Bang, Nguyen
18
Diehl, Sandra
17
Japutra, Arnold
17
Schramm-Klein, Hanna
17
Ahn, Jiseon
16
Balaji, M. S.
16
Bijmolt, Tammo H. A.
16
Das, Gopal
16
Eisend, Martin
16
Gustafsson, Anders
16
Khan, Imran
16
Pauwels, Koen
16
Torres, Ivonne M.
16
Wangenheim, Florian von
16
Dwivedi, Yogesh Kumar
15
Esch, Franz-Rudolf
15
Gil Saura, Irene
15
Herrmann, Andreas
15
Ko, Eunju
15
Lemon, Katherine N.
15
Mittal, Vikas
15
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Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of current issues and research in advertising
3
Journal of marketing communications
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
International marketing review
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Services marketing quarterly
1
The journal of consumer marketing
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ECONIS (ZBW)
48
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48
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
3
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
4
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
5
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
6
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
9
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
10
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
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