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~person:"Septianto, Felix"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
26
Werbewirkung
26
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
18
Emotion
15
Brand management
7
Luxury goods
5
Luxusgüter
5
Cognition
4
Kognition
4
Psychology of advertising
4
Werbepsychologie
4
Brand
3
Brand image
3
Construal level
3
Markenartikel
3
Markenimage
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Prosocial
3
Satisfaction
3
Zufriedenheit
3
advertising
3
Awe
2
Cognitive flexibility
2
Experiment
2
Happiness
2
Hope
2
Kreislaufwirtschaft
2
Luxury
2
Message framing
2
Netherlands
2
Niederlande
2
Prospect Theory
2
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18
Aufsatz in Zeitschrift
18
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English
21
Author
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Septianto, Felix
Pelsmacker, Patrick de
32
Dens, Nathalie
23
Wilbur, Kenneth C.
21
Eisend, Martin
20
Esch, Franz-Rudolf
20
Gierl, Heribert
19
Rosengren, Sara
17
Diehl, Sandra
16
Taylor, Charles Raymond
16
Tucker, Catherine
16
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Sahni, Navdeep S.
13
Sayedi, Amin
13
Bellman, Steven
12
Ghose, Anindya
12
Hudders, Liselot
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Lewis, Randall A.
11
Malik, Garima
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Ford, John B.
10
Goldfarb, Avi
10
Mueller, Barbara
10
Pauwels, Koen
10
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Published in...
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Journal of retailing and consumer services
5
Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
21
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1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
9
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
10
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
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