//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sesé, F. Javier"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Relationship marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Lieferantenmanagement
Beziehungsmarketing
21
Relationship marketing
21
Konsumentenverhalten
14
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Kundenwert
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Mobile communications
4
Mobilkommunikation
4
Vertriebsweg
4
Kundenbindungsprogramm
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Spain
3
Spanien
3
Supplier relationship management
3
financial services
3
B-to-B-Marketing
2
Beschwerdemanagement
2
Business-to-business marketing
2
Complaint handling
2
Complaint management
2
Profitability
2
Rentabilität
2
Switching behaviour
2
Telecommunications industry
2
Telekommunikationssektor
2
Wechselverhalten
2
customer profitability
2
mobile communications
2
relationship marketing
2
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Language
All
English
16
Author
All
Sesé, F. Javier
Han, Heesup
40
Hollebeek, Linda D.
30
Kumar, V.
29
Mattila, Anna S.
28
Verhoef, Peter C.
27
Homburg, Christian
24
Bruhn, Manfred
23
Svensson, Göran
23
Gil Saura, Irene
22
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Swoboda, Bernhard
19
Grewal, Dhruv
18
Rather, Raouf Ahmad
18
Quach, Sara
17
Usman, Osly
17
Wangenheim, Florian von
17
Ahn, Jiseon
16
Evanschitzky, Heiner
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Foscht, Thomas
15
Herrmann, Andreas
15
Hyun, Sunghyup Sean
15
Khan, Imran
15
Kleinaltenkamp, Michael
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Bauer, Hans H.
14
Blut, Markus
14
Japutra, Arnold
14
Palmatier, Robert W.
14
Reinartz, Werner J.
14
Schramm-Klein, Hanna
14
So, Kevin Kam Fung
14
Thaichon, Park
14
more ...
less ...
Published in...
All
Journal of service research : JSR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Customer engagement marketing
1
European management review : the journal of the European Academy of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Service business
1
The service industries journal
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
4
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
5
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
6
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
7
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
8
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->