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~person:"Sesé, F. Javier"
~subject:"Konsumentenverhalten"
~subject:"customer engagement"
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Search: subject:"customer relationship management"
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Subject
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Konsumentenverhalten
customer engagement
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
14
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Kundenwert
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Mobile communications
4
Mobilkommunikation
4
Vertriebsweg
4
Kundenbindungsprogramm
3
Lieferantenmanagement
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Spain
3
Spanien
3
Supplier relationship management
3
financial services
3
B-to-B-Marketing
2
Beschwerdemanagement
2
Business-to-business marketing
2
Complaint handling
2
Complaint management
2
Profitability
2
Rentabilität
2
Switching behaviour
2
Telecommunications industry
2
Telekommunikationssektor
2
Wechselverhalten
2
customer profitability
2
mobile communications
2
relationship marketing
2
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Online availability
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Undetermined
11
Free
1
Type of publication
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Article
14
Type of publication (narrower categories)
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Book section
1
Language
All
English
14
Author
All
Sesé, F. Javier
Han, Heesup
40
Hollebeek, Linda D.
35
Mattila, Anna S.
29
Kumar, V.
26
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
24
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
So, Kevin Kam Fung
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Quach, Sara
14
Das, Gopal
13
Evanschitzky, Heiner
13
King, Ceridwyn
13
Kumar, Vikas
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Customer engagement marketing
1
European management review : the journal of the European Academy of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of service research : JSR
1
Service business
1
The service industries journal
1
Universia business review : UBR
1
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Source
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ECONIS (ZBW)
14
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1
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10
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14
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
4
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
5
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
10
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
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