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~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Reprint"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Kundenwert
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Mobile communications
4
Mobilkommunikation
4
Vertriebsweg
4
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Spain
3
Spanien
3
Supplier relationship management
3
financial services
3
B-to-B-Marketing
2
Beschwerdemanagement
2
Business-to-business marketing
2
Complaint handling
2
Complaint management
2
Kundenbindungsprogramm
2
Loyalty program
2
Switching behaviour
2
Telecommunications industry
2
Telekommunikationssektor
2
Wechselverhalten
2
customer profitability
2
mobile communications
2
relationship marketing
2
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Aufsatz in Zeitschrift
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Sesé, F. Javier
Han, Heesup
53
Kumar, V.
49
Hollebeek, Linda D.
44
Bruhn, Manfred
41
Homburg, Christian
39
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Palmatier, Robert W.
32
Prentice, Catherine
31
Smith, Alan D.
31
Svensson, Göran
30
Herrmann, Andreas
28
Loureiro, Sandra Maria Correia
28
Grewal, Dhruv
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Huber, Frank
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Karjaluoto, Heikki
19
Khan, Imran
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Journal of service research : JSR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Business research quarterly : BRQ
1
European management review : the journal of the European Academy of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Service business
1
The service industries journal
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Universia business review : UBR
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ECONIS (ZBW)
19
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1
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19
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date (oldest first)
1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
5
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
6
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
7
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
8
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
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