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~person:"Shapiro, Benson P."
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Marketingmanagement
5
Vereinigte Staaten
5
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4
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Marketing
3
Marktforschung
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USA
3
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Shapiro, Benson P.
Bonoma, Thomas V.
3
Moriarty, Rowland T.
3
Posner, Ronald S.
2
Davis, Nancy J.
1
Doyle, Stephen X.
1
Lovelock, Christopher H.
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Rangan, V. Kasturi
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Harvard business review : HBR
7
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
Report / Marketing Science Institute
2
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
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1
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
8
OLC EcoSci
4
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1
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
2
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
Saved in:
3
Best of HBR - Making the Major Sale - A sale can be an expensive, one-shot venture or a complicated, longer-term exchange. This eight-step program will guide you from the logistics...
Shapiro, Benson P.
;
Posner, Ronald S.
- In:
Harvard business review : HBR
(
2006
),
pp. 140-149
Persistent link: https://www.econbiz.de/10007275683
Saved in:
4
What the hell is "market oriented"?
Shapiro, Benson P.
- In:
Logistik-Management : internationale Konzepte, …
8
(
2006
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10007276785
Saved in:
5
Staple Yourself to an Order - Many organizations suffer from gaps in their order management cycle that can cause internal strife and damage customer relationships. By "stapling the...
Shapiro, Benson P.
;
Rangan, V.Kasturi
;
Sviokla, John J.
- In:
Harvard business review : HBR
(
2004
),
pp. 162-171
Persistent link: https://www.econbiz.de/10005926373
Saved in:
6
Business marketing strategy : cases, concepts, and applications
Rangan, V. Kasturi
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10004247250
Saved in:
7
Neues Marketingdenken: Der loyale Kunde zählt, nicht die schnelle Mark
Slywotzky, Adrian J.
;
Shapiro, Benson P.
- In:
Harvard-Business-Manager : das Wissen der Besten
16
(
1994
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10007088977
Saved in:
8
Seeking customers
Shapiro, Benson P.
(
contributor
)
-
1993
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004159414
Saved in:
9
Mehr Gewinn durch Käufersegmentierung
Shapiro, Benson P.
(
contributor
)
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1988
)
2
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003628723
Saved in:
10
Manage customers for profits (not just sales)
Shapiro, Benson P.
(
contributor
)
- In:
Harvard business review : HBR
65
(
1987
)
5
,
pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
Saved in:
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