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~person:"Sharma, Ravi S."
~person:"Varan, Duane"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
Digital media
2
Digitale Medien
2
E-commerce
2
Electronic Commerce
2
Fernsehwerbung
2
Online retailing
2
Online-Handel
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Online-Marketing
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Social Web
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Social web
2
Television advertising
2
Advertising effects
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Australia
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Australien
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Book Stores
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Business model
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Consumer behaviour
1
Corporate planning
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Digital platform
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Digitale Dienste
1
Digitale Plattform
1
E-Service Modeling
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E-Tailing
1
Einzelhandel
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Geschäftsmodell
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Innovation management
1
Innovationsmanagement
1
Interactive Digital Media
1
Internet
1
Internet marketing
1
Konsumentenverhalten
1
MMORPG
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Media industries
1
Media usage
1
Mediennutzung
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Mediensektor
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Article in journal
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English
5
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Sharma, Ravi S.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Pelsmacker, Patrick de
3
Bauer, Hans H.
2
Coffey, Amy Jo
2
Dänzler, Stefanie
2
Frew, Andrew J.
2
Heun, Thomas
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Tan, Margaret
2
Tropp, Jörg
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albers, Sönke
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
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Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baetzgen, Andreas
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of advertising research
1
Journal of marketing communications
1
Long range planning : LRP ; international journal of strategic management
1
Premier reference source
1
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ECONIS (ZBW)
5
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
Saved in:
3
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
4
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S.
(
contributor
);
Tan, Margaret
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009424021
Saved in:
5
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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