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~person:"Sheth, Jagdish N."
~person:"Tadajewski, Mark"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Marketing theory
128
Marketingtheorie
128
History of economic thought
20
Marketing management
20
Marketingmanagement
20
Ökonomische Ideengeschichte
20
Marketing
18
Consumer behaviour
17
Beziehungsmarketing
15
Bibliometrics
15
Bibliometrie
15
Criticism
14
Kritik
14
USA
14
United States
14
Market research
11
Geschichte
8
Critical Management Studies
7
Critical management studies
7
Paul E. Green
7
Economic history
6
Internationales Marketing
6
Wirtschaftsgeschichte
6
History
5
History of marketing thought
5
International marketing
5
International business research
4
Internationale Betriebswirtschaftslehre
4
Postmoderne
4
Postmodernism
4
Social change
4
Sozialer Wandel
4
Business ethics
3
Business history
3
Conjoint analysis
3
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3
Corporate Social Responsibility
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19
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5
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Sammlung
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English
35
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Sheth, Jagdish N.
Tadajewski, Mark
Malhotra, Naresh K.
23
Maclaran, Pauline
10
Armstrong, Gary
9
Grönroos, Christian
9
Kotler, Philip
9
Kumar, V.
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Lusch, Robert F.
8
Albers, Sönke
6
Hunt, Shelby D.
6
Belk, Russell W.
5
Bradshaw, Alan
5
Fournier, Susan
5
Foxall, Gordon R.
5
Green, Paul E.
5
Gummerus, Johanna
5
Herrmann, Andreas
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Bruhn, Manfred
4
Cova, Bernard
4
Dobscha, Susan
4
Gierl, Heribert
4
Grewal, Rajdeep
4
Hildebrandt, Lutz
4
Huber, Frank
4
Jones, D. G. Brian
4
Kravets, Olga
4
Lehmann, Donald R.
4
Möller, K. E. Kristian
4
Neslin, Scott A.
4
Parsons, Elizabeth
4
Wieringa, Jaap E.
4
Agarwal, James
3
Alderson, Wroe
3
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Legends in marketing
12
Journal of historical research in marketing
4
SAGE library in marketing
4
Journal of marketing management : MM
3
Marketing theory
3
Handbook of relationship marketing
1
History of marketing thought ; Volume 2
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Qualitative marketing research : approaches, techniques and analysis
1
Sage library in marketing
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
35
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
3
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
6
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
7
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
Saved in:
8
Historical research in
marketing
theory
and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
9
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
10
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
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