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~person:"Sheth, Jagdish N."
~person:"Wang, Yonggui"
~subject:"Consumer behaviour"
~subject:"Marketing"
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
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Sheth, Jagdish N.
Wang, Yonggui
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17
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14
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11
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9
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ECONIS (ZBW)
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
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2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
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4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
Marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
10
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
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