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~person:"Sheth, Jagdish N."
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Marketing management
73
Marketingmanagement
73
Konsumentenverhalten
17
Marketing
16
Marketing theory
15
Marketingtheorie
15
Germany
10
Beziehungsmarketing
9
Relationship marketing
9
Strategisches Management
7
Theorie
7
Theory
7
Strategic management
6
Marktforschung
5
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Internationales Marketing
4
Markenimage
4
Market research
4
Rajan Varadarajan
4
Unternehmenskultur
4
Brand management
3
Corporate culture
3
Emerging economies
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Erfolgsfaktor
3
International marketing
3
Luxury goods
3
Luxusgüter
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Markenführung
3
RFID
3
Schwellenländer
3
Success factor
3
Corporate reputation
2
E-commerce
2
Electronic Commerce
2
Emerging markets
2
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German
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Sheth, Jagdish N.
Wiedmann, Klaus-Peter
Bruhn, Manfred
36
Meffert, Heribert
26
Kuß, Alfred
23
Homburg, Christian
20
Tomczak, Torsten
18
Bauer, Hans H.
15
Kirchgeorg, Manfred
15
Reinecke, Sven
14
Kleinaltenkamp, Michael
13
Diller, Hermann
12
Backhaus, Klaus
11
Esch, Franz-Rudolf
11
Fritz, Wolfgang
11
Kreutzer, Ralf T.
11
Albers, Sönke
9
Drees, Norbert
9
Hawkins, Del I.
9
Runia, Peter
9
Berndt, Ralph
8
Best, Roger J.
8
Fantapié Altobelli, Claudia
8
Gierl, Heribert
8
Ko, Eunju
8
Spann, Martin
8
Benkenstein, Martin
7
Herrmann, Andreas
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Schneider, Willy
7
Bruwer, Johan
6
Burmann, Christoph
6
Foxall, Gordon R.
6
Geyer, Olaf
6
Mothersbaugh, David L.
6
Pepels, Werner
6
Rajagopal
6
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Schriftenreihe Marketing, Management
5
Legends in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Schriftenreihe Marketing Management
2
The journal of brand management : an international journal
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
24
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
6
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
9
Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Wiedmann, Klaus-Peter
;
Seegebarth, Barbara
;
Dieterich, …
-
2011
Persistent link: https://www.econbiz.de/10008859254
Saved in:
10
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
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