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~person:"Shukla, Paurav"
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Luxury goods
16
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16
Consumer behaviour
13
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13
Brand management
6
Luxury
6
Markenführung
6
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5
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Shukla, Paurav
Phau, Ian
35
Krueger, Dirk
31
Wiedmann, Klaus-Peter
30
Ko, Eunju
29
Goering, Gregory E.
27
Kapferer, Jean-Noël
26
Weber, Michael
25
Olbrich, Rainer
23
Seo, Yuri
22
Zentes, Joachim
22
Hendel, Igal
20
Hennigs, Nadine
20
Hoang, Daniel
20
Ahlert, Dieter
19
Jain, Sheetal
19
Runkel, Marco
19
Waldman, Michael
19
D'Acunto, Francesco
18
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Koeniger, Winfried
17
Atwal, Glyn
16
Postlewaite, Andrew
16
Septianto, Felix
16
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Hai, Rong
14
Lindlbauer, Jürg-Dieter
14
Thaichon, Park
14
Bils, Mark
13
Bronnenberg, Bart J.
13
Schiraldi, Pasquale
13
Uhlig, Harald
13
Xie, Taojun
13
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
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Journal of business research : JBR
7
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
European journal of marketing
1
International marketing review
1
Journal of international marketing
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Journal of world business : JWB
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
16
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
4
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
5
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
6
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
7
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
8
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
9
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
10
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
Saved in:
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