//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Shukla, Paurav"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer preferences"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
Luxury goods
13
Luxusgüter
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Luxury
6
Großbritannien
5
India
5
Indien
5
Luxury brands
5
United Kingdom
5
Customer satisfaction
4
Kundenzufriedenheit
4
Emerging economies
3
Emerging markets
3
Schwellenländer
3
Structural equation model
3
Strukturgleichungsmodell
3
China
2
Democratization
2
Kaufentscheidung
2
Motivation
2
Online retailing
2
Online-Handel
2
Perception
2
Purchase decision
2
Purchase intentions
2
Rejection
2
Sales promotion
2
Self-brand connection
2
Social Web
2
Social status
2
Social web
2
Sozialer Status
2
Structural equation modeling
2
more ...
less ...
Online availability
All
Undetermined
15
Free
2
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Book section
1
Language
All
English
26
Author
All
Shukla, Paurav
Han, Heesup
115
Belk, Russell W.
113
Mattila, Anna S.
97
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
85
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
63
Wansink, Brian
63
Agarwal, Sumit
62
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Bronnenberg, Bart J.
51
Gröppel-Klein, Andrea
50
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
more ...
less ...
Published in...
All
Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
European journal of marketing
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
Marketing management in Asia
1
Psychology & marketing
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
5
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
6
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
7
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
8
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
9
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
10
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->