//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Smith, Katherine Taken"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
18
Markenführung
18
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
10
Luxury goods
10
Luxusgüter
10
Markenimage
10
Brand
7
Markenartikel
7
Corporate reputation
6
Brand extension
4
Markentransfer
4
Deutschland
3
Germany
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand architecture
2
Markenarchitektur
2
Market research
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Relationship marketing
2
Werbewirkung
2
Werbung
2
corporate reputation
2
luxury brand management
2
luxury consumption
2
America
1
Amerika
1
Anger
1
Asia
1
Asien
1
Automotive industry
1
Bank
1
Bank marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Conference paper
Konferenzbeitrag
Aufsatz in Zeitschrift
6
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Working Paper
1
Language
All
English
6
Author
All
Smith, Katherine Taken
Wiedmann, Klaus-Peter
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Swoboda, Bernhard
3
Vrontis, Demetris
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
2
more ...
less ...
Published in...
All
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
3
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
4
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
5
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
6
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->