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~person:"Soutar, Geoffrey N."
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Social Web
10
Social web
10
Online-Marketing
7
Beziehungsmarketing
5
Relationship marketing
5
Viral marketing
4
Consumer behaviour
3
Customer integration
3
Konsumentenverhalten
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3
Australia
2
Australien
2
Brand image
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social media
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Acculturation
1
Advertising
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Advertising disclosure
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CRM
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Customer engagement marketing
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Soutar, Geoffrey N.
Dwivedi, Yogesh Kumar
20
Law, Chun Hung Roberts
19
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
15
Ozuem, Wilson
15
Harrigan, Paul
14
Rita, Paulo
14
Stephen, Andrew T.
14
Hajli, Nick
13
Hennig-Thurau, Thorsten
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Schweidel, David A.
12
Bigné Alcañiz, J. Enrique
11
Sabatini, Fabio
11
Tan, Yong
11
Kim, Juran
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Moe, Wendy W.
10
Rana, Nripendra P.
10
Scott, David Meerman
10
Seo, Yuri
10
Ye, Qiang
10
Adeola, Ogechi
9
Ahuja, Vandana
9
Choi, Yung Kyun
9
Haenlein, Michael
9
Hinson, Robert
9
Hong, Yili
9
Kumar, Vikas
9
Liang, Sai
9
Pitt, Leyland F.
9
Qiu, Liangfei
9
Ryan, Damian
9
Schivinski, Bruno
9
Skiera, Bernd
9
Thaichon, Park
9
Tuten, Tracy L.
9
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Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
9
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1
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
4
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
5
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
6
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
7
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
8
Modelling CRM in a social media age
Harrigan, Paul
;
Soutar, Geoffrey N.
;
Choudhury, Musfiq …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
Saved in:
9
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
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