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~person:"Srinivasan, Shuba"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Nachschlagewerk"
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Advertising effects
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Srinivasan, Shuba
Darvas, Zsolt M.
18
Pollitt, Michael G.
18
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15
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12
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9
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How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
2
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
3
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
4
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
Saved in:
5
Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen
;
Silva-Risso, Jorge M.
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2003
)
2
,
pp. 79-100
Persistent link: https://www.econbiz.de/10001978350
Saved in:
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