//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sung, Yongjun"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
Beziehungsmarketing
5
Relationship marketing
5
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
USA
3
United States
3
Cognition
2
Digital media
2
Digitale Medien
2
Emotion
2
Factor analysis
2
Faktorenanalyse
2
Kognition
2
South Korea
2
Südkorea
2
Viral marketing
2
Virales Marketing
2
social media
2
Advertising effects
1
Advertising planning
1
Bewertung
1
Brand extension
1
Brand loyalty
1
Cable television
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Co-branding
1
Confidence
1
Consumer attitudes
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
1
Book section
1
Language
All
English
24
Author
All
Sung, Yongjun
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
46
Völckner, Franziska
46
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Romaniuk, Jenni
42
Fournier, Susan
41
Merrilees, Bill
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Dawes, John
34
Schmidt, Holger J.
34
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Han, Heesup
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Aaker, David A.
31
Gupta, Suraksha
31
Kernstock, Joachim
31
Christodoulides, George
30
more ...
less ...
Published in...
All
Psychology & marketing
6
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
Corporate reputation review : an international journal
1
Electronic word of mouth as a promotional technique : new insights from social media
1
JMM : the international journal on media management
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
2
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
3
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
4
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
5
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
6
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
7
The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun
;
Park, Namkee
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
Saved in:
8
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
9
Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
Saved in:
10
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->