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~person:"Sveinson, Katherine"
~person:"Thrassou, Alkis"
~subject:"Basketball"
~subject:"Football"
~subject:"Instandhaltung"
~subject:"Konsumentenverhalten"
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Basketball
Football
Instandhaltung
Konsumentenverhalten
Sport organization
13
Sportorganisation
13
Professional sports
12
Profisport
12
Sportmarketing
12
Sports marketing
12
Consumer behaviour
9
Fußball
9
Sport
7
Sports
7
Beziehungsmarketing
4
Relationship marketing
4
Ball game
3
Ballsport
3
Brand management
3
Frauen
3
Gender equality
3
Gleichberechtigung
3
Markenführung
3
Sport event
3
Sportveranstaltung
3
Women
3
fans
3
football
3
Brand
2
Brand image
2
Fans
2
Gender
2
Geschlecht
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Weibliche Arbeitskräfte
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Women workers
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marketing
2
planning
2
sport consumer behavior
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Sveinson, Katherine
Thrassou, Alkis
Breuer, Christoph
11
Budzinski, Oliver
9
Franck, Egon
9
Szymanski, Stefan
9
Wicker, Pamela
9
Heere, Bob
8
Katz, Matthew
8
Kunkel, Thilo
8
Lock, Daniel
8
Madden, Paul
8
McDonald, Heath
8
Vrontis, Demetris
8
Delia, Elizabeth B.
7
Lang, Markus
7
Shuv-Ami, Avichai
7
Simmons, Robert
7
Wann, Daniel L.
7
Andreff, Wladimir
6
Biscaia, Rui
6
Dietl, Helmut
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Hasler, Peter Thilo
6
Weimar, Daniel
6
Anagnostopoulos, Christos
5
Brandes, Leif
5
Depken, Craig A.
5
Drayer, Joris
5
Garcia-del-Barrio, Pedro
5
Hoeber, Larena
5
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Kollmann, Tobias
5
Kriemadis, Thanos
5
Morrow, Stephen
5
Papadimitriou, Dimitra
5
Uhrich, Sebastian
5
Zülch, Henning
5
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Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
Sport management review
1
The marketing review
1
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ECONIS (ZBW)
13
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1
Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine
;
Hoeber, Larena
;
Toffoletti, Kim
- In:
Sport management review
22
(
2019
)
5
,
pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
Saved in:
6
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
7
Female sport fans' experiences of marginalization and empowerment
Sveinson, Katherine
;
Hoeber, Larena
- In:
Journal of sport management : the official journal of …
30
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011459294
Saved in:
8
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
9
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
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