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~person:"Swani, Kunal"
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Lieferantenmanagement
8
Supplier relationship management
8
Social Web
7
Social web
7
B-to-B-Marketing
6
Brand management
6
Business-to-business marketing
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
Social media
5
Advertising
4
Consumer behaviour
4
E-commerce
4
Electronic Commerce
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Konsumentenverhalten
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Marketing management
4
Marketingmanagement
4
Werbung
4
Beziehungsmarketing
3
Facebook
3
Marketing communications
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
B2B advertising
2
B2B mobile apps
2
Bibliometrics
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Bibliometrie
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Brand
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Data protection
2
Data security
2
Datenschutz
2
Datensicherheit
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Higher education institution
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Innovation adoption
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English
16
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Swani, Kunal
Weber, Jürgen
435
Bruhn, Manfred
423
Fabozzi, Frank J.
322
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
Van Reenen, John
270
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
250
Horváth, Péter
236
Cheng, T. C. E.
227
Herstatt, Cornelius
226
McAleer, Michael
220
Van Wassenhove, Luk N.
211
Choi, Tsan-Ming
198
Scheer, August-Wilhelm
198
Audretsch, David B.
197
Vrontis, Demetris
195
Burmann, Christoph
192
Mitchell, Olivia S.
192
Schaltegger, Stefan
185
Esch, Franz-Rudolf
181
Gleich, Ronald
181
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Kotler, Philip
175
Pepels, Werner
175
Schäffer, Utz
175
Budhwar, Pawan S.
174
Nijkamp, Peter
172
Becker, Jörg
171
Eichengreen, Barry
171
Gunasekaran, Angappa
171
Kraus, Sascha
171
Hall, Bronwyn H.
170
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
2
Business horizons
1
International journal of consumer studies
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
16
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1
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
2
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
3
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
4
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
5
Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal
;
Jeyaraj, Anand
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
To app or not to app : a business-to-business seller's decision
Swani, Kunal
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 389-400
Persistent link: https://www.econbiz.de/10012501918
Saved in:
8
Introduction to the special issue : B2B advertising
Brown, Brian P.
;
Swani, Kunal
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 578-580
Persistent link: https://www.econbiz.de/10012291387
Saved in:
9
The untapped potential of B2B advertising : a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
10
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
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