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~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Brand management
16
Markenführung
16
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
4
Corporate reputation
3
Cross-national research
3
Deutschland
3
Firmenimage
3
Germany
3
Betriebsform
2
China
2
Comparison
2
Fashion
2
Mode
2
Multinationales Unternehmen
2
Retail Brand Equity
2
Retail brand equity
2
Retail format
2
Transnational corporation
2
Vergleich
2
Welt
2
World
2
perceived brand globalness
2
reciprocity
2
Ability associations
1
Auslandsinvestition
1
Ausländisch
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Betriebliche Wertschöpfung
1
Beziehungsmarketing
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Brand architecture
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Aufsatz in Zeitschrift
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11
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English
10
German
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Swoboda, Bernhard
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Marketing : ZFP ; journal of research and management
4
Journal of international marketing
2
European retail research
1
Handelsforschung
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
11
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1
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
6
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
7
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
9
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
10
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
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