//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Controlling
Konsumentenverhalten
Luxury goods
Werbung
Brand management
16
Markenführung
16
Consumer behaviour
11
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
4
Corporate reputation
3
Cross-national research
3
Firmenimage
3
Betriebsform
2
China
2
Comparison
2
Deutschland
2
Germany
2
Multinationales Unternehmen
2
Retail Brand Equity
2
Retail brand equity
2
Retail format
2
Transnational corporation
2
Vergleich
2
Welt
2
World
2
perceived brand globalness
2
reciprocity
2
Ability associations
1
Auslandsinvestition
1
Ausländisch
1
Beziehungsmarketing
1
Brand architecture
1
COVID-19
1
Confidence
1
Coronavirus
1
Corporate brand
1
Country development
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11
Language
All
English
10
German
1
Author
All
Swoboda, Bernhard
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Melewar, T. C.
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Ahn, Jiseon
13
Casidy, Riza
13
Christodoulides, George
13
Kunkel, Thilo
13
Paul, Justin
13
Septianto, Felix
13
Sreejesh, S.
13
Johnson, Lester W.
12
Keller, Kevin Lane
12
Rahman, Zillur
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Merrilees, Bill
11
Pitt, Leyland F.
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
Journal of international marketing
2
European retail research
1
Handelsforschung
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
6
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
7
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
9
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
10
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->