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~person:"Teng, Lefa"
~subject:"Cultural identity"
~subject:"Globalisierung"
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Cultural identity
Globalisierung
International marketing
6
Internationales Marketing
6
Consumer behaviour
5
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5
Kulturelle Identität
5
Globalization
3
Advertising
2
Brand management
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China
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Welt
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Advertising effects
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Brand
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Brand attitudes
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Competitive advertising context
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Culturally verbal congruency
1
Culturally visual congruency
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Ethnic marketing
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Global branding
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Global entrepreneurship and innovation
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Global marketing communications
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Teng, Lefa
Mooij, Marieke K. de
12
Laroche, Michel
10
Manrai, Ajay K.
9
Steenkamp, Jan-Benedict E. M.
7
Cleveland, Mark
6
Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Torelli, Carlos J.
6
Yip, George S.
6
Coulter, Robin A.
5
Dekimpe, Marnik G.
5
Krafft, Manfred
5
Mueller, Barbara
5
Rajagopal
5
Riefler, Petra
5
Strizhakova, Yuliya
5
Taylor, Charles Raymond
5
Zentes, Joachim
5
Ahlert, Dieter
4
Bartikowski, Boris
4
Batra, Rajeev
4
Cedrola, Elena
4
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Keh, Hean Tat
4
Kowalik, Izabela
4
Kraus, Sascha
4
Mohammad Falahat
4
Samli, A. Coskun
4
Solberg, Carl Arthur
4
Usunier, Jean-Claude
4
Belk, Russell W.
3
Bouncken, Ricarda B.
3
Diamantopoulos, Adamantios
3
Feinberg, Fred M.
3
Gielens, Katrijn
3
Grinstein, Amir
3
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Journal of business research : JBR
3
Cross-cultural and critical perspectives on brands
1
Journal of advertising research
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
2
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
3
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
4
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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