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~person:"Terlutter, Ralf"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
22
Konsumentenverhalten
22
Advertising effects
8
Werbewirkung
8
Advertising
7
Werbung
7
Deutschland
6
Germany
6
Corporate Social Responsibility
3
Corporate social responsibility
3
Estimation
3
Schätzung
3
Verbraucherverhalten
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Children
2
Communication
2
Computerspiel
2
Cultural identity
2
Economic convergence
2
Internet marketing
2
Kinder
2
Kommunikation
2
Kulturelle Identität
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Video game
2
Wirtschaftliche Konvergenz
2
Advergames
1
Advertising literacy
1
Advertising media
1
Aging population
1
Alternde Bevölkerung
1
Arzneimittel
1
Asia
1
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Article
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9
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9
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Language
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English
18
German
5
Author
All
Terlutter, Ralf
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
49
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Springer Fachmedien Wiesbaden
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
European management journal
1
Forschungsgruppe Konsum und Verhalten
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurial venturing
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of food products marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Research
1
Strategic management : new rules for Old Europe
1
Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
2
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
3
Convergence, consumer behavior, and change management
Terlutter, Ralf
;
Ninaus, Katharina
- In:
Media and change management : creating a path for new …
,
(pp. 231-248)
.
2022
Persistent link: https://www.econbiz.de/10013167365
Saved in:
4
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
5
The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective
Ettinger, Andrea
;
Grabner-Kräuter, Sonja
;
Okazaki, Shintaro
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 618-638
Persistent link: https://www.econbiz.de/10012492347
Saved in:
6
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
7
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
8
The effect of familiarity on consumer ratings of the scientific support of health claims on food
Dobrenova, Fanny
;
Terlutter, Ralf
- In:
Journal of food products marketing
21
(
2015
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011432343
Saved in:
9
Country-of-origin (COO) effects in the promotion of functional ingredients and functional foods
Dobrenova, Fanny V.
;
Gabner-Kräuter, Sonja
;
Terlutter, Ralf
- In:
European management journal
33
(
2015
)
5
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011410613
Saved in:
10
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
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