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~person:"Thaichon, Park"
~person:"Thomas, Brychan"
~subject:"Online-Handel"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Elektronischer Handel"
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Online-Handel
SME
Online retailing
12
E-commerce
11
Electronic Commerce
11
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
KMU
4
Relationship marketing
4
Social Web
4
Social web
4
Einzelhandel
3
Lieferantenmanagement
3
Multichannel strategy
3
Multikanalvertrieb
3
Retail trade
3
Supplier relationship management
3
Distribution channel
2
Franchising
2
Internet marketing
2
Luxury
2
Luxury goods
2
Luxusgüter
2
Online shopping
2
Online-Marketing
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Sales promotion
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Verkaufsförderung
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Vertriebsweg
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2005-2013
1
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Anticipated regret
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B-to-B-Marketing
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Article
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Article in journal
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English
14
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Thaichon, Park
Thomas, Brychan
Law, Chun Hung Roberts
18
Dennis, Charles
14
Guo, Xiaolong
14
Dwivedi, Yogesh Kumar
13
Baier, Daniel
12
Benbasat, Izak
12
Choi, Jeonghye
12
Chung, Namho
12
Khare, Arpita
12
Kim, Minjeong
12
Alt, Rainer
11
Cheng, T. C. E.
11
Kukar-Kinney, Monika
11
Laroche, Michel
11
Lennon, Sharron J.
11
Xu, Xun
11
Bhatnagar, Amit
10
Forsythe, Sandra
10
Hajli, Nick
10
Kumar, Vikas
10
Li, Gang
10
Mou, Jian
10
Prashar, Sanjeev
10
Akram, Umair
9
Breugelmans, Els
9
Chen, Jianqing
9
Gallino, Santiago
9
Ghose, Anindya
9
Liu, Yong
9
Rana, Nripendra P.
9
Sajad Rezaei
9
Silva, Susana C.
9
Yan, Ruiliang
9
Ye, Qiang
9
Hinz, Oliver
8
Kumar, Anil
8
Law, Rob
8
Parayitam, Satyanarayana
8
Park, Jungkun
8
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of consumer behaviour
2
Journal of small business and enterprise development
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Strategic change
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
14
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14
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
3
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
4
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
5
The dark and bright side of online consumer behavior : editorial
Thaichon, Park
;
Hwa, Jacky Cheah Jun
;
Hiram Ting
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
Saved in:
6
Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park
(
ed.
);
Cheah, Jun-Hwa
(
ed.
);
Ting, Hiram
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013275517
Saved in:
7
The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
Saved in:
8
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
9
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
10
An investigation of the benefits and barriers of e-business adoption activities in Yemeni SMEs
Abdullah, Ahmed
;
Thomas, Brychan
;
Murphy, Lyndon
; …
- In:
Strategic change
27
(
2018
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011973387
Saved in:
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