//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Till, Brian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Till, Brian D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
8
Werbewirkung
8
Advertising
7
Werbung
7
Creativity
4
Kreativität
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Außenwerbung
2
Brand
2
Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
2
Markenartikel
2
Outdoor advertising
2
Television advertising
2
USA
2
United States
2
Alcohol consumption
1
Alkoholkonsum
1
Branchenentwicklung
1
Cognition
1
Comparison
1
Confidence
1
Customer satisfaction
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Ethnic group
1
Ethnische Gruppe
1
Film
1
Intelligence
1
Intelligenz
1
Kino
1
Kognition
1
Kundenzufriedenheit
1
Ladengestaltung
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Book section
1
Language
All
English
14
Author
All
Till, Brian
Till, Brian D.
25
Wilson, Rick T.
13
Priluck, Randi
6
Till, Brian D
5
Lehnert, Kevin
4
Baack, Daniel
3
Baack, Daniel W.
3
Stanley, Sarah M.
3
Waterman, Brian
3
Busler, Michael
2
Priluck, Randi Lynn
2
Washburn, Judith H.
2
Wilson, Rick T
2
Zdravkovic, Srdan
2
Arnold, Mark J.
1
Barone, Michael J.
1
Carlson, Brad D
1
Carlson, Brad D.
1
Coble, Kyle
1
Eastin, Matthew S
1
Eastin, Matthew S.
1
Fisher, James E.
1
Grossman, Randi Priluck
1
Manning, Kenneth C.
1
Miniard, Paul W.
1
Nowak, Linda I.
1
Ospina, José Miguel
1
Rose, Randall L.
1
Shimp, Terence A.
1
Srinivasan, Srini S.
1
Yi-Cheon Yim, Mark
1
Yim, Mark Yi-cheon
1
Yoo, Seung-Chul
1
Yoo, Seung-chul
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
2
Advertising theory
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The creative knife : does interference dull the edge of creativity effectiveness?
Lehnert, Kevin
;
Till, Brian
;
Coble, Kyle
;
Arnold, Mark J.
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
Saved in:
2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
3
Advertising creativity : the role of divergence versus meaningfulness
Lehnert, Kevin
;
Till, Brian
;
Ospina, José Miguel
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 274-285
Persistent link: https://www.econbiz.de/10010408861
Saved in:
4
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
5
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
6
Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
7
Managing non-traditional advertising : a message processing framework
Wilson, Rick T.
;
Till, Brian
- In:
Advertising theory
,
(pp. 337-354)
.
2012
Persistent link: https://www.econbiz.de/10009524033
Saved in:
8
Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Wilson, Rick T.
;
Till, Brian
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009671471
Saved in:
9
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
10
Strategic brand association maps : developing brand insight
Till, Brian
;
Baack, Daniel
;
Waterman, Brian
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009231642
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->