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~person:"Torres, Ivonne M."
~person:"Tucker, Catherine"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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Advertising effects
30
Werbewirkung
30
Internet marketing
27
Online-Marketing
27
Consumer behaviour
17
Konsumentenverhalten
17
Advertising
16
Werbung
16
USA
9
United States
9
Ethnic group
6
Ethnische Gruppe
6
Social Web
6
Social web
6
Beziehungsmarketing
5
Data protection
5
Datenschutz
5
Regulation
5
Regulierung
5
Relationship marketing
5
online advertising
5
Befragung
4
Brand management
4
Interview
4
Markenführung
4
Print advertising
4
Printwerbung
4
Brand image
3
Internet
3
Markenimage
3
Search engine
3
Social network
3
Soziales Netzwerk
3
Suchmaschine
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Viral marketing
3
Virales Marketing
3
Advertising regulation
2
Artificial intelligence
2
Arzneimittel
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Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
45
Arbeitspapier
4
Graue Literatur
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English
45
Author
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Torres, Ivonne M.
Tucker, Catherine
Gierl, Heribert
62
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
40
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Rosengren, Sara
22
Campbell, Colin L.
21
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Smit, Edith G.
19
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of current issues and research in advertising : JCIRA
4
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of marketing research : JMR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
45
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1
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10
of
45
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date (oldest first)
1
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
The semiotics of emojis in
advertising
: an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
4
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
5
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services
advertising
evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
6
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
7
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
8
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
10
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
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