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~person:"Torres, Ivonne M."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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Advertising effects
16
Werbewirkung
16
Advertising
13
Werbung
13
Consumer behaviour
12
Konsumentenverhalten
12
Ethnic group
6
Ethnische Gruppe
6
Beziehungsmarketing
4
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Print advertising
4
Printwerbung
4
Relationship marketing
4
Social Web
4
Social web
4
USA
4
United States
4
Brand image
3
Markenimage
3
Black people
2
Creativity
2
Cross-cultural relations
2
Emotion
2
Interkulturelle Beziehungen
2
Kreativität
2
Schwarze Menschen
2
Social network
2
Soziales Netzwerk
2
multicultural advertising
2
processing fluency
2
Advertising regulation
1
African American consumers
1
Alcohol consumption
1
Alkoholkonsum
1
Arzneimittel
1
Attitude toward the brand
1
Ausgaben
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Article
22
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Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
22
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English
22
Author
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Torres, Ivonne M.
Gierl, Heribert
62
Pelsmacker, Patrick de
62
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
36
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Bellman, Steven
28
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Hudders, Liselot
26
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
24
Okazaki, Shintaro
23
Rosengren, Sara
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Matthes, Jörg
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Smit, Edith G.
19
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Journal of current issues and research in advertising : JCIRA
4
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
22
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11
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
12
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
13
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
14
Antecedents and consequences of attitudes toward direct-to-consumer
advertising
of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
15
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
16
What products can benefit from African American
advertising
appeals? : the moderating role of product involvement
Torres, Ivonne M.
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
Saved in:
17
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
18
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
19
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
20
Advertising
and Internet content providers : creating a market for information
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Ciganek, Andrew P.
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 81-99
Persistent link: https://www.econbiz.de/10009703949
Saved in:
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