//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Valette-Florence, Pierre"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Herkunftsbezeichnung
Konsumentenverhalten
Markenimage
Brand management
17
Markenführung
17
Consumer behaviour
16
Brand image
13
Luxury goods
11
Luxusgüter
11
Brand
9
Markenartikel
9
Advertising effects
3
Beziehungsmarketing
3
Luxury
3
Rarity
3
Relationship marketing
3
Werbewirkung
3
Brand heritage
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Desirability
2
Emotion
2
Gesellschaft
2
Product counterfeiting
2
Product quality
2
Produktpiraterie
2
Produktqualität
2
Society
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Attachment
1
Authenticity
1
Awareness
1
Bandwagon effect
1
Brand Love
1
Brand associations
1
Brand attitude
1
Brand concept
1
Brand equity
1
Brand love
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
18
Aufsatz im Buch
1
Book section
1
Language
All
English
18
Author
All
Valette-Florence, Pierre
Melewar, T. C.
45
Loureiro, Sandra Maria Correia
36
Phau, Ian
35
Bang, Nguyen
31
Diamantopoulos, Adamantios
30
Han, Heesup
30
Ko, Eunju
29
Guzman, Francisco
25
Keller, Kevin Lane
25
Romaniuk, Jenni
25
Sarkar, Abhigyan
24
Foroudi, Pantea
23
Gierl, Heribert
23
Khan, Imran
22
Merrilees, Bill
22
Veloutsou, Cleopatra
22
Fetscherin, Marc
21
Rahman, Zillur
21
Sung, Yongjun
21
Balmer, John M. T.
20
Christodoulides, George
20
Dawes, John
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Sattler, Henrik
20
King, Ceridwyn
19
Paul, Justin
19
Wiedmann, Klaus-Peter
19
Gupta, Suraksha
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Kumar, Vikas
16
Rajagopal
16
Roper, Stuart
16
Sreejesh, S.
16
Wong, IpKin Anthony
16
more ...
less ...
Published in...
All
Journal of business research : JBR
10
The journal of brand management : an international journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Sport management review
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
4
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
7
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
8
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
9
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
10
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->